Client
Vodafone, Pacific Rim Region

Agency
Razorfish Inc.

Assignment
Heads of Vodafone Australia, New Zealand and California HQ requested Razorfish to create a new brand identity and global implementation tool for them to present to CEO, Chris Gent.

Challenge
Meeting global goals in a way that optimally supports local markets is rarely easy. At the time, the idea of Globalization preceded the reality of providing local markets with scaleable tools which further enable them to meet aggressive global objectives.

Solution
We worked on the identity over two phases. The first phase was a series of presentations made to the head of Vodafone, California (former founder of Sweden's Europolitan AB): 2.0, 2.5, 3.0.

In the second phase, a Demo Web/Wap Styleguide was built as a quick yet comprehensive tool demonstrating how the Vizzavi brand intranet could be used to accommodate local market needs.

Phase I: Core Team
Client Partner
Dmitri Ragano

Creative Direction
Cindy Steinberg

ID Design
Steve Emery

Branding & Interaction Design
Allison Norris

Phase II: Core Team
Client Partner
Jeff Spitulnik

Creative Direction
Cindy Steinberg

Experience Lead & Design
Allison Norris

Animation & Sound Design
Alex Windsor

Production
Solar
Jon Stewart

Web / Wap Development
Brennan Babb

Content Strategy
Michael Mattis