Client
FreshForm

Assignment
Design an online magazine that showcases swedish design.

Challenge
Create a logotype that embodies Swedish design of all forms.

Solution
Using the "w" to mirror the s to the e creates a dynamic that illustrates how design is reflected in everything Swedish (se is the domain suffix for Sweden). The SweForm Design Mag is set to launch later this year. Send an email if you are interested in being updated.

Examples
Identity Sheet (PDF)