Client
Village Roadshow Ltd.

Agency
Razorfish Inc.

Assignment
Razorfish San Francisco was asked to create a premiere entertainment portal for Village Roadshow Ltd. in Sydney which would eventually roll out over greater Australia.

Challenge
Create exhilirating experiences for users of all kinds while the name of the brand and identity were still being worked on.

Solution
As a team we focused on the branded experience which helped Village articulate their core brand values. Using the end users as the driving force rather than the brand manifesto gave the product a fresh and innovative characteristic that exceeded all client expectations. Despite the successful launch and outstanding product, the project was pulled from within the company.

Team
Producer
Eric Mahleb

Experience Lead
Karyn Pascoe

Information Design
Nina Naylor
Ben Buja

Design
Karyn Pascoe
Allison Norris
Kat Mew
Angie Pelzl

Production
Jody Talmadge

Development
Dan "Wombat" Harrison
Kevin Gates
Nick Adamek