Assignment
Submit designs for Impress Solution's site redesign.
Challenge
Impress Solutions did not have any significant brand equity established in their site, and required a brand that would evolve with their demanding business needs.
Solution
Create an icon to convey the power behind their solutions in tandem with the logotype. Design structural elements to illustrate their strength and flexibility, building out their brand toolbox in a way that can be easily recognized and applied to future online services or retail packaging.
