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Ali Norris has over 6 years professional experience transforming brands into memorable, valuable user experiences.

While with Razorfish, she worked with a wide variety of companies including Microsoft, Computer City, Vodafone, Astra Zeneca, Village Roadshow Productions and National Westminster Bank of London. Her work has been acquired into the SFMoMa's permanent collection as well as recognized in Communication Arts' Interactive Annual 2000.

Her work has taken her from San Francisco to Los Angeles, Melbourne, London, Oslo and lastly Stockholm, Sweden. There she helped Astra Zeneca create on and offline products for asthma sufferers in over 5 different countries. As of January 2005, she has returned home to her native port of San Francisco.