Client
AstraZeneca, Europe

Agency
Razorfish AB, Sweden

Assignment
Create a new Brand Name, Trademark, Brand Voice & Messaging Strategy for a large pharmaceutical who is attemptting to bridge the gap between asthma sufferers and doctors in the U.K., Sweden, and Denmark.

Challenge
Create an identity, brand and product that will be used to launch an asthma management system as well as be later used for other types of illness.

Solution
The Client was extremely pleased with the product launched at beta and continued improving the online system for another two years. Unfortunately, the product line Linkmedica has since been phased out.

After the beta launch, we recommended that they be provided a Brand Styleguide for their global extranet. It was designed to educate employees about the new brand while providing them with presentation materials for both print and digital uses.

Examples
Brand Styleguide
**Downloads in the Styleguide are disabled for purposes of AstraZeneca protection**

Core Team
Client Side
Sarah Nordell
Tracey Mitton
Elaine DiMonte
Birgitta Lyrdal

Client Partner
Lars Lidefelt

Project Management
Mikael Lundstedt

Technology Lead
Amelie Nilsson

Experience Lead
Allison Norris

Extended Team
Brand Strategy
Anna Björn

Content Strategy
Sebastian Backström
Natasha Soobramanien

Design Assistance
Linda Näswall

Information Design
Anna Olsson

Project Management Assistance
Tomas Anglevik

Development
Nina Brydolf
Jimmx Lindh
Henrik Severinsson

Technology
Amelie Nilsson
Jens Johanneson
Johan Lindahl
Glen Spies
Alan Smith
Filip Gyllensvaan